Thursday Jul 31, 2025

#15: Don't Be Boring: Communication That Gets You Promoted | Laura Camacho (Executive Presence Coach)

Laura Kamacho is an executive coach specialising in communication and executive presence, leading her own company and a popular podcast -Speak Up: Develop Your Executive Presence & Leadership Communication Style

Her diverse background in business, economics, and science surprisingly enhances her communication expertise, as she believes improving communication can transform one's career outlook.

Key Learnings and Advice on Business and Communication:

  • When hiring, prioritise hungry and self-taught individuals and calibrate the role to their strengths, rather than solely focusing on academic degrees.
  • Laura's business motivation stems from the "dopamine hits" of listeners finding her message useful, prompting her to proactively invest in her podcast's growth, even during economic downturns.
  • The primary struggle for introverts and tech professionals in communication is a lack of confidence and knowing what to say.
  • A core strength for introverts is their ability to think before speaking.
  • Shift your mindset to consider yourself a "trusted advisor" whose duty it is to speak up to help the company succeed.
  • Practically, thanking the questioner buys time and reduces stress, improving your response.
  • Aim to provide an informed opinion that is "directionally accurate" rather than an exhaustive response.
  • Utilise the "rule of three" to structure your messages effectively, making you sound competent and clear.
  • Employ phrases like "This is important because..." to "sell it before you tell it" and capture your audience's attention.

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