#09: From Consulting to AI Entrepreneurship: Building, Pivoting, and Unlearning | Isabella Yamin (Co-Founder at CarbonCopies AI)

🎙️In this episode, we’re thrilled to have Isabella Yamin, Co-Founder of an innovative AI startup focused on revolutionizing product testing and automation. With a rich background in tech consulting, product management, and entrepreneurship, Isabella has a proven track record of leading teams, driving growth, and building impactful solutions across startups and established organizations.

Join us as Isabella shares her fascinating journey:

• Transitioning from a career in big consulting firms and tech giants to Silicon Valley startups, and eventually making her mark in Asia’s tech scene.
• The motivation behind founding her own startup, driven by a fear of missed opportunities and a desire to fully utilize her potential.
• The challenges of unlearning skills from her corporate days and adapting to the fast-paced, resource-constrained world of startups.
• Insights into founder-market fit, idea iteration, and the key principles that guided her through pivots and tough decisions.
• Her maximizer philosophy—how it shapes her decision-making and drives her to seek the best possible outcomes.

Useful Links from Isabella
- Mark Manson’s Engineering your own luck:
https://markmanson.net/how-to-make-your-own-luck
- Earned Insight for New Product Idea:
https://www.reforge.com/guides/pressure-test-a-new-product-idea
- ⁠Neither Civil nor Servant- Philip Yeo Story:
https://www.stbooks.sg/products/neither-civil-nor-servant-the-philip-yeo-story
- ⁠Thinking in Bets by Annie Duke
- ⁠Algorithms to Live By - The Computer Science of Human Decisions Brian by Christian and Tom Griffiths
- CarbonCopies AI - test your website with AI copies of your users
https://www.carboncopies.ai